Post by account_disabled on Sept 16, 2023 4:30:22 GMT -5
How should the entirety of digital marketing be planned and managed so that both the strategic and tactical aspects of marketing are taken into account, and thus reporting results and justifying the need for additional budget to management will be much simpler in the future? KATRI LEVÄINEN How do you, as a marketing decision-maker, survive the digital channel jungle; are you there at home like Tarzan in his den, but does getting and justifying an additional budget, for example, feel awkward when you can't find a suitable way to verify the results achieved by different digital channels? I will ask you a few clarifying and mapping questions at the beginning.
Is your marketing planned enough, in other words, are the marketing goals derived from your business goals, mirroring them? And the marketing goals further refined into channel-specific goals? What about the actual marketing measures, i.e. implementation? How are results measured and success verified? Which channel works at which stage of the purchase process? Lots of questions and Phone Number List if none of the above questions caused even a "well, I'm not quite sure" reaction, I recommend diving deeper into the topic in this article. In this blog, I go through how to plan and manage digital marketing as a whole, so that both the strategic and tactical aspects of marketing are taken into account, and thus reporting results and justifying the need for additional budget to the management will be much simpler in the future. In the future, reporting results to management will be easy with the help of a common language, when your marketing is carefully planned using our MVG-MRACE® model.
Justifying the budget need for digital marketing in the midst of changes in the competitive situation and customer behavior - this is how you create a common language with management The operating environments of companies , such as the competitive situation, customer behavior, the development of technologies are in a constant state of change. As a marketing director, you may have many things to promote on your desk, and all of them would seem to have the "priority number one" stamp. On top of everything, the responsibility for results is heavy, and the management expects returns from marketing investments, without fully understanding, for example, the context of digital marketing. As someone in charge of marketing, you have certainly often been in a situation where you have many solution proposals to enhance and develop your marketing, but it is challenging to get the arguments through to the management, because their understanding of digital marketing is incomplete.
Is your marketing planned enough, in other words, are the marketing goals derived from your business goals, mirroring them? And the marketing goals further refined into channel-specific goals? What about the actual marketing measures, i.e. implementation? How are results measured and success verified? Which channel works at which stage of the purchase process? Lots of questions and Phone Number List if none of the above questions caused even a "well, I'm not quite sure" reaction, I recommend diving deeper into the topic in this article. In this blog, I go through how to plan and manage digital marketing as a whole, so that both the strategic and tactical aspects of marketing are taken into account, and thus reporting results and justifying the need for additional budget to the management will be much simpler in the future. In the future, reporting results to management will be easy with the help of a common language, when your marketing is carefully planned using our MVG-MRACE® model.
Justifying the budget need for digital marketing in the midst of changes in the competitive situation and customer behavior - this is how you create a common language with management The operating environments of companies , such as the competitive situation, customer behavior, the development of technologies are in a constant state of change. As a marketing director, you may have many things to promote on your desk, and all of them would seem to have the "priority number one" stamp. On top of everything, the responsibility for results is heavy, and the management expects returns from marketing investments, without fully understanding, for example, the context of digital marketing. As someone in charge of marketing, you have certainly often been in a situation where you have many solution proposals to enhance and develop your marketing, but it is challenging to get the arguments through to the management, because their understanding of digital marketing is incomplete.